A Celebration of High-End Living: Luxury Lifestyle Displays at DIBS '24

For superyacht owners, luxury is not limited to vessels; rather, it extends to all aspects of maritime life and high-end living. Superyachts.com spoke to Yas Marina and AIX Investment Group at this year's DIBS: two companies which showcase the different ways in which luxury lifestyle is achieved.

Yas Marina is one of the most prestigious lifestyle marinas in the UAE, home to the Formula 1 amongst a plethora of high-end services, including eleven licensed restaurants and gyms. 

Jassim Al Bastaki, General Manager of Yas Marina, commented on the luxury offerings of the marina: ‘The experience we are offering to the yacht Owners is more than just a berth: it is more of Yas Marina as a lifestyle.’

In order to stay relevant with trends and client preferences, Yas Marina is continually developing to ensure the most premium services are on offer to superyacht owners. One of the newest facilities of the marina is the delivery of fibre optic to all berths: a smart way of allowing visitors to be connected to wifi at all times. 

For Yas Marina, DIBS is an important show to make connections, network with customers, and search for new clients and partners, as it is one of the most high-end shows in the region. It is the perfect place to display the luxury offerings of the marina, showcasing the incredible high-end living offerings to discerning superyacht owners. 

AIX Investment Group is a financial institution that provides advisory services in the financial industry, specifically tailored to the clients’ needs. Superyachts.com spoke to Faddi Dabbagh, President of the Board of the Group, who gave us an insight into the nature of the firm. 

‘At AIX, we prioritise luxury, and we aim to cater to the requirements of wealthy individuals… yachting is associated with luxury, like jetting and aviation. These are indications of wealth and that definitely aligns with what AIX offers to their customers.’

The luxury element of the company was certainly exampled in its VIP Lounge at DIBS, which provided a customised space for investors to interact. Placing like-minded people together highlights the additional value that AIX Investment Group offers, encouraging meaningful connections for its clients. 

The UAE market is highly important for AIX Investment as one of the top wealth destinations in the world. The innovative nature of its investment options, coupled with being located in the expanding global market of the UAE, positions AIX Investment as a valuable firm within the world of high-end living, assisting in the celebration of the luxury lifestyle.